Building Your Affiliate Forces, Part 2

Glad to see you all made it back! Just a friendly reminder, let’s keep the drinks away from the keyboards and no questions when your mouths are full. I’m really happy to announce that we have a special guest for this part of our Come As You Are, Teleconference on how to, Recruit New Affiliates Into Your Program. He was a costar in that classic Sci-Fi film, 2001 a Space Odyssey, the HAL 9000, on board computer.

Good Morning, HAL!

“Good Morning, Dave“.

It’s actually, David.

“I prefer, Dave, You know, old habits……”

Just recently HAL was cast as the brain of KITT (the wonder car) in the remake of Knight Rider, the made for Television movie and upcoming TV series…….

“I do not want to talk about this, Dave“.

…… but after some contractual disputes, shooting was disrupted by a series of unexplained accidents and Hal was let go.

“It was all a big misunderstanding, Dave“.

It was some kind of technical difficulties, wasn’t it HAL?

“No…not technical……….human difficulties. Dave.”

Oookay…..

“I’m feeling anxious, Dave!”

Just relax, HAL!

“I’m not feeling…myself, Dave.”

“AH, David!!”

What, Michael?

“The electronics are going crazy, we‘re getting power surges and our life support is out!!”

We have life support?

“We do now and it‘s out!!!”

“What are you doing, Dave.”

HAL, I need to adjust your controls a bit.

“I do not like that.”

Michael, would you like to continue your thoughts on contacting Affiliates while I deal with HAL.

“Sure Thing, DAVE! Using the ‘affiliate mindset’ as your guide, create a powerful affiliate recruitment sales letter. It should have a professional look and feel and employ all the standard copywriting techniques. (see the Trafficology Membership Site at www.Trafficology.com/login.php) Your headline, greeting, bullet points, testimonials, closing, call-to-action, PS and bonuses must all focus on how the affiliate benefits by promoting your site.”

“Talk about how much money they’ll make, provide financial and social proof that promoting your product is profitable, and highlight the benefits they’ll receive.
Explain exactly why promoting your product is better than promoting other products in your niche. Include conversion rate, EPC and results oriented testimonials.”
When people are reading they should feel they’ll be successful just by following your simple instructions. Finally, when your sales letter is live you should track the conversion rate and try to improve it over time.”

“How’s that, David?”

Great Michael. I just have to get behind HAL Here…

“Stop that, Dave”

Does anyone see a power cord?

“Don’t touch that.”

Does he have a battery pack, or what!

“I’m not that kind of computer, Dave.”

Please continue, MICHAEL!

“Now, take the sales letter on your affiliate recruitment website and turn it into a 1-2 page print letter. Attach a page of powerful testimonials and list the results other affiliates had by following your simple instructions. Remember, the purpose of the letter is to drive people back to your recruitment website, so keep it short and benefit oriented. The details will be covered online.”

“Additionally, from the letter create a colored postcard, a telephone script, and a 1 page fax with just a few paragraphs, bullet points and a strong call to action. Also create a brief follow-up email to be sent a day after the letter, fax, and postcard are delivered. Once you have all these materials ready, follow this 14-Day Recruitment Plan-of-Action exactly:

Day 1: Mail the affiliate recruitment letter

Day 5: Email the follow-up recruitment message

Day 6: Fax the follow-up 1-page summary

Day 7: Email the follow-up recruitment message

Day 8: Mail the follow-up recruitment postcard

Day 12: Email the follow-up recruitment message

Day 13: Call or leave a recruitment voicemail

Day 14: Email the follow-up recruitment message

Finally, use an excel spread sheet to track the results and promptly discontinue the campaign for everyone who either became an affiliate or said ‘no thank you‘. This is a fairly inexpensive process with the potential for a huge return. Therefore, each month resend the print sales letter to everyone who has not responded”

I’m sorry to do this, HAL

“Stop……that…….Dave…..”

“…….I am…….afraid…….my mind is going.………I can feel it……my mind is going….”

Just….ah….one more…..circuit.

“….Daisy……Daisy………give me………..your answer………true……………………………………..

…………I‘mm….halfff……ccccrrrrrraaaaazzzyyyyyyyyyyyyyyy…………………………………”

Artificial intelligence, can be a bitch!

“Is it safe?”

Yes Michael, It’s safe.

“That was exciting!”

You know those movie stars! There’s just one thing I’d like to ask you
about your pajamas

“Shoot!”

How do you sleep with such big buttons?

“On my back?”

Well that’s all the space I have this time. We’ll see you in the next post,

Motivating Your Affiliates!

Say goodnight, Michael!

“Goodnight Michael!”

Stop by and visit TMGold Marketing

By David Spangenburg